Women in Power with Tricia: Young Female Entrepreneur Tells All

Starting your own business can be daunting. You’re taking a risk. You’re venturing out on roads that you’ve never been on before. It can be scary and a lot of people give up.  But, from time to time, a person begins and doesn’t quit. They find a need and create something to satisfy it. Tricia Love is an example of just that. Creative Director and Publisher of L.A. Style Magazine, she has created a world all on her own.

Tricia’s family comes from La Isla Del Encanto, also known as Puerto Rico. They were a working class family – all they knew and all they did was work to make ends meet. So when Tricia’s mother applied to the Fashion Institute of Technology in New York and wasn’t accepted, she let the design dream go. Luckily, it would continue with her daughter. The passion for fashion ran through Tricia’s blood and she went to school to pursue a career in the industry.

While in school, Tricia received a big ol’ surprise, she became pregnant! “About 2 months in I find out that I am with my beautiful baby boy that I have today!” Now right away, you think oh, now she’s not going to pursue her passion it’s over for her. Well, you’re wrong. Tricia moved to LA.

I didn’t stay in Florida because of the fear of being too comfortable. We had family there and a lot of support there and I knew my vision and my goal was to either be in LA or be in New York.

Moving to Los Angeles was the best decision she could have made because she found her gift in styling. “I saw Los Angeles as a city that gave me an opportunity to utilize this skill in styling and fashion that I had.” Tricia took that opportunity and ran with it. She created LA Style Fashion House: a boutique styling agency turned event production company. She styled many of LA’s elites, including Cedric the Entertainer.

So I would go out and I would network and find other stylists in the city; photographers and what not –  essentially build my own rolodex. When jobs came in, if I couldn’t do it myself, I would refer the work to the people on my contact lists.

Little did she know what she was doing would help her create one of the biggest magazines in LA. The magazine was a culmination of all the events and styling Tricia was doing. Now, for those that don’t know L.A. Style Magazine was founded in the 70’s and reached its peak in the 80’s. The creme de la creme of Hollywood graced it’s cover. We’re talking Marilyn Monroe, Elvis Presley, Madonna, Naomi Campbell and so many more. So right before Tricia and her partner decided to take it over and transform it, it was pretty stagnant and had gone through many changing hands. Luckily, neither one of them let the magazine’s past deter them and went on to begin a new future for L.A. Style Magazine.

That brings us to where we are now! I just wrapped up a cover shoot with L.A. Style and cannot wait for you guys to see it.

Tricia’s story is one of perseverance and determination. No matter what her circumstance, she was willing to push through it all. Ask yourself, are you doing the same or are you just dreaming about it? The time to Build YOUR Empire is now.

Build an Empire, 

Elena Cardone